Creating beautiful illustrative garments with a playful spirit.
We value, escapism, intrigue and imagination.
Our pieces are timeless and ageless, with hopes to alway spark joy.
Our garments are lovingly made from our Atelier in Melbourne.
A true herald to the art of fashion, from our hand drawn creations, choice of textiles and luxury finishes.
Penny Gibbs trained in Illustration, textiles and fashion
Combing her illustrations, technical print knowledge and fashion design to create Hokum’s signature looks.
Inspired greatly by art, nature and storytelling and fashion past.
Her signature handwriting is a combination of traditional drawing and modern technologies. Each print within a collection is the result of countless hours.
Hokum is committed to being as sustainable as possible.
Sustainability has many factors to consider so a summary of our approach to sustainablitly and ethos is as follows -
All Hokum pieces are designed in house by founder Penelope. These are carefully considered textiles, all beginning as hand drawn artworks. We only use natural fibres with a strict no plastic or synthetic approach. Plastics being polyesters shed micro fibres during washing. It's estimated that 30% of ocean plastics are these micro fibres. They are well and truly in our food supply chain causing pollution.
SILK - Silk is a natural fibre produced by the silk worm. Silk worms are a domesticated insect with a short lifespan.
PRINTING - Our products are digitally printed. This process uses far less water and dye than traditional methods reducing waste
SEWING - All sewing is done in Melbourne, Australia. We use luxury finishes that require more time and pay our sewers accordingly
PACKAGING - Where possible we use 100% recycled paper/tissue.
MADE TO ORDER - Making to order means less waste and no excess stock. We all need to consider our purchases, not just in fashion. Fast fashion and over consumption is polluting our environment. BUY LESS AND CHOOSE WELL.
We do offer some ready to buy online and you can purchase from one of our stockists but in limited quantities.
We encourage you to read more about sustainable practises
Some of our favourite resources are -
Wardrobe crisis - Clare press - VOGUE Sustainability editor and her podcast